CVS CAREPASS PHOTOGRAPHY

CVS partnered with photographer Lou Mora for a lifesyle photo and video shoot for CarePass, emphasizing the benefits of the program for use in email, paid social and direct mail. Our vision was to use real families in realistic home settings to communicate the benefits of our loyalty program to our customers. 
Agency: Heart Haus, Creative Direction: Jane Burre, Art Direction: Whitney Foley, Design / Preproduction: Amy Bernhardt

CVS CATEGORY PORTRAITS

CVS partnered with photographer Francine Zaslow for a very different kind of photoshoot. Our vision was to elevate the product photography and really push the creative in a new direction. We created what we called “category portraits.” 
Agency: Heart Haus, Creative Direction: JaneBure, Art Direction: Whitney Foley / Amy Bernhardt

CVS REAL LOWER PRICES PRODUCT SHOOT

CVS partnered withThe Kaplans for a product photo shoot that would highlight the products and improve our standard in-house product photography. 
Agency: Heart Haus, Creative Direction: JaneBure, Art Direction: Whitney Foley / Amy Bernhardt / Victor Russo

CVS EXTRACARE REBRAND

CVS partnered with photographer Rennie Solis for a lifestyle photo shoot to relaunch ExtraCare and ExtraCare+ with the theme of “a little something extra.” This shoot reflected the brand direction of CVS by featuring real families in realistic home settings getting “a little something extra” with their ExtraCare benefits. 
Agency: Heart Haus, Creative Direction:Whitney Foley, Art Direction: Carey Terranova, Design/Preproduction: Amy Bernhardt / Jennifer Morrin