CVS REAL LOWER PRICES CAMPAIGN
CVS wanted to show customers that we heard them when they said our prices were too high. So we lowered 1,000s of them. For good. No, really.
Agency: Heart Haus, Creative Direction: Jane Burre, Art Direction: Amy Bernhardt / Victor Russo, Design: Amy Bernhart / Victor Russo, Strategy: Jane Burre / Robert Donohue / Amy Bernhardt / Victor Russo
CVS DIRECT MAIL REDESIGN
The CVS direct mail program reaches over 25 million customers as part of one of the largest loyalty programs in the United States.
Agency: Heart Haus, Creative Direction: Carey Terranova, Art Direction: Amy Bernhardt, Design: Amy Bernhardt / Jennifer Morrin / Christie Howe
RHODE ISLAND FOUNDATION ONE HUNDREDTH ANNIVERSARY
When one of the largest and oldest community foundations in the country turns 100, they pull out all the stops. The 100th anniversary campaign raised over $10 million.
Agency: Basics Group, Art Direction: Amy Bernhardt, Design: Amy Bernhart / Hallie Steele / Andrea Cacase, Strategy: Amy Bernhardt / Hallie Steele
BROWN UNIVERSITY
With a brand new team, Brown’s marketing department set out to elevated the Brown brand to reposition its standing in the Ivy League.
Art Direction: Amy Bernhardt, Design: Amy Bernhart / Kevin Lewin
RHODE ISLAND FOUNDATION
The Rhode Island Foundation was making big changes, and needed to find clear messaging that respected their past and focused on their future. Through research, one-on-one meetings and interviews, focus groups and surveys our team got everyone involved to create a brand and messaging that would ring true for staff, the community and stakeholders. The new brand drove giving by 21.6%.
Agency: Basics Group, Art Direction: Amy Bernhardt / Hallie Steele, Logo Design: Amy Bernhart, Design: Amy Bernhardt / Hallie Steele Strategy: Amy Bernhardt / Hallie Steele
RHODE ISLAND: It's All in Our Backyard
The Rhode Island: It's all in Our Backyard campaign was born out of a need to infuse pride of place — to help Rhode Islanders see their state as a vibrant, stimulating place
to live and work.
Agency: Basics Group, Art Direction: Amy Bernhardt / Hallie Steele, Logo Design: Amy Bernhart, Design: Amy Bernhardt / Hallie Steele Strategy: Amy Bernhardt / Hallie Steele
